Quality, Reputation and Development

Since its inception, the association "Les Plus Beaux Villages de France" has firmly established its strategy around these three points: to preserve and enhance the quality of the heritage in the villages so as to increase their reputation while controlling the number of visitors and consequently fostering the development of economic activity linked to tourism.

  • Quality
    This is central to the concept developed by the association and can be found both in the chart of 30 criteria used as a basis for on-site evaluation of villages applying for membership and in the Quality Charter, signature of which makes the village’s listing official and commits the village to continuing its efforts to protect and enhance the heritage. Quality is also evident in the many exemplary experiences initiated then shared by the villages in a "quality data bank".
  • Reputation
    The reputation of the villages is sustained by the high quality image of the network, which is identified and vouched for by a registered trademark. Awareness is achieved by means of a diverse promotion strategy: sale of products to aid discovery – Michelin road map, tourist guidebook, Album and DVD published by Sélection du Reader’s Digest -, national campaigns and relations with the media, all developed when meetings of the association take place, when a new village is listed or when theme-based subjects are dealt with in connection with the national and international press.
  • Development
    This is the final stage in the procedure. A village’s development is based on stimulating the people involved in its economy and establishing new service suppliers. The task of activating tourism, carried out in conjunction with the tour operator Come to Paris / Come to France, involves offering French and foreign customers tailor-made short breaks that moreover foster more respectful tourism than tourism catering for passing trade and encourage professionals to raise the standard of their service. This dynamic also involves the creation of events such as the wine market known as the Marché aux Vins des Plus Beaux Villages de France in Rodemack.